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Diana Bupe Philemon

University of Dar es Salaam Business School

Marketing

Biography

Diana is a seasoned Marketer, Business management and Gender specialist, with more than twenty years working experience in higher learning institution as senior lecturer, Researcher, and consultant. She is a highly self-motivated person and a team player, Diana possesses the necessary skills and experience in facilitating and developing strategic plans, undertaking contracted researches and consultancy assignments. She has vast experience in developing curricula, training, research and consultancy and has worked with both local and international organizations. Diana has undertaken numerous consultancy assignments for government, donors, NGOs and Business organizations. These include among others: Tanzania Port Authority (TPA), LIMAS, GIZ, Fokus, World Bank (PADEP project, APDF, World Business Council for Sustainable Development (WBCSD), International labour Organization (ILO), Tanzania Food and Drug Authority (TFDA), Tanzania Medicines and Medical Devices Authority (TMDA), Tanzania Telecommunication company Limited (TTCL), Tanzania revenue Authority (TRA), Tanzania Chamber of Commerce, Industry and Agriculture (TCCIA), Muhimbili University of Health and Allied Sciences, Muhimbili National Hospital (MNH), African Development Foundation (ADF), Widmark and Platzer International, European Union (EU) and University Of Dar Es Salaam. Interacting with all these organizations has enhanced her ability to interact and respect different cultures.

Research Interest

1.Dynamics of service quality and customer satisfaction

2. Entrepreneurship and Innovation

3. Gender and development

Contacts

Email:

Projects

None at the moment

Publications

  1. Mwiru D (2019): Influence of Perceived environmental Turbulence on Market orientation of service firms in Tanzania. Business Management Review 20 (2017), 26-38
  2. Interdepartmental dynamics and Firms’ market orientation: An empirical evidence from service firms in Tanzania. ORSEA Journal 8(2018)
  3. Bulula, N, Mwiru, D, Swalehe, O  and Mori, A (2020): Vaccine storage and distribution between expanded program on immunization and Medical Stores Department in Tanzania: A cost Minimization analysis. Vaccine 38 (51), 8130-8135
  4. Muwanga R & Mwiru, D (2021): Social Cultural Beliefs and Behavioural intentions to adopt renewable energy technologies in Uganda. Business Management review 24 (20, 16-32.
  5. Muwanga, R; Mwiru, D and Watundu (2023): Influence of Social- Cultural Practices on the adoption of Renewable Energy Technologies (RETs) in Uganda.  Renewable Energy Focus 45, 201-209