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Paschal Mdukula, PhD

Paschal Charles Mdukula

Senior Lecturer

College of Humanities

Centre for Communication Studies

Biography

Dr. Paschal C. Mdukula is a distinguished professional with over 15 years of experience as a Senior Lecturer and Researcher at the University of Dar es Salaam. He holds a PhD in Linguistics and boasts extensive expertise in sociolinguistics and human communication, which he gained through his academic journey at the University of Dar es Salaam (UDSM) and University of Florida (UF) in the US. His research interests focus on Linguistic landscape and semiotics, visual communication, Health Communication,  strategic and corporate communication. Dr. Mdukula is well-versed in both verbal and written communication, which are vital attributes for success in any professional environment. His excellent presentation skills, interpersonal aptitude, and adeptness in team management further enhance his professional profile. Throughout his career, Dr. Mdukula has actively engaged with various community groups, offering his services in multiple capacities, including community mobilization, teaching and training in communication and language skills. 

 

Research Interest

  • Linguistic landscape,
  • Semiotics,
  • Visual communication,
  • Health Communication,
  •  strategic and corporate communication

Contacts

Email:

Projects

2023-2025: Rethinking Parent-Child sexual and Reproductive health communication: The Case of Morogoro and Dodoma Districts, 2023-2025, sponsored by the University of Dar es Salaam through its university competitive grant that we won in 2023. The project is worth 10M USD

2024-2026: University Administration Support Program (UASP) Fellowship in Research Management funded by the Carnegie Corporation of New York and administered by IREX.

Publications

  1. Kimambo, G & Mdukula, P. C. (2024). The linguistic landscape of tourism sites in Arusha, Kilimanjaro, and Manyara. The Journal of Cogent Arts & Humanities, Vol. 11(1): https://doi.org/ 10.1080/23311983.2024.2370676
  2. Mdukula, P. C. (2024). Examining the Communicative Value of Sign X in the Public Space in Tanzania: The Case of Swahili Context. Kioo cha Lugha, Vol. 21(2), 312-333 DOI: https://dx.doi.org/10.4314/kcl.v21i2.9
  3. Mdukula, P. C. (2022). Examining Language Accessibility in the Linguistic Landscape of Tanzania: The Case of Labels on Pre-packaged Foods and Beverages. Journal of Kiswahili.  Vol. 85 (2): 144-161.
  4. Lusekelo, A & Mdukula, P.C. (2021). Linguistic Landscape of urban Tanzania as evidenced from Dodoma City.  Journal of UTAFITI, Vol. 16 (1): 64-94.

 

5. Mdukula, P. C. (2021). The Linguistic Landscape of health institutions in Tanzania. In Greg and Seals (Eds.). Beyond language of the classroom. London: Bloomsbury Academic publishers.

6. Mdukula, P. C. (2018). Linguistic Landscape of Public Health Institutions in Tanzania: The Case of Muhimbili National Hospital. Unpublished PhD Thesis, University of Dar es Salaam.

7. Mdukula, P. C. (2017). Linguistic Landscape of Muhimbili National Hospital: Its Implication on access to information. The Journal of Language and Education, Vol.1 (4):87-108.