A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated. Thus, a brand identifies a product and differentiates it from those of competitors. A brand is important because it:
Therefore, in order to have an identity which is immediateluy recognizable, standards must be set for the University of Dar es Salaam.
Branding the University of Dar es Salaam is crucial to ensuring the public knows who we are, what we stand for, what is our strength and more importantly what we promise to deliver to and for them.
The University of Dar es Salaam brand is an asset which needs to be protected and promoted.