UNIVERSITY OF DAR ES SALAAM
DIRECTORATE OF PUBLIC SERVICES (DPS)

The University of Dar es Salaam Logo

The University of Dar es Salaam Logo is a fundamental expression of the University’s identity.It is the primary element of the University of Dar es Salaam brand identity and must appear on all official University of Dar es Salaam communications. It may not be modified in any way and may not be attached to any graphic element, unless approved by the University Marketing Committee (UMC). An African traditional shaped Logo is divided into two parts. The top part of the shield has a Dutch blue and white wavy background for the ocean, while the bottom is forest green for the land/environment and a book is superimposed on the bottom left for knowledge. A hand holding a crimson torch symbolises reason and learning. At the bottom, the Logo is framed by a sash with the motto Hekima ni Uhuru. The Logo thus represents the University’s deep connections to Dar es Salaam city and its ocean, and its commitment to protecting the grenery environment.


Six symbolic elements in the Logo

(i) The Golden Yellow Shield

The Golden Yellow Shield is an African instrument that symbolises strength, protection and wisdom. The University of Dar es Salaam is a place where freedom of academic expression is nurtured, protected and strengthened.


(ii) The Dutch Blue Ocean waves

The Dark Blue Ocean Waves denote the position of the University of Dar es Salaam within the City of Dar es Salaam which is bordering the Indian Ocean, but more importantly the endless ocean symbolises the no end to academic enquiry. The Dutch blue colour of the ocean depicts majesty and tranquility


(iii) The Forest Green Colour

The Forest Green Colour presents the greenish scenery found at the University of Dar es Salaam as well as the lush greenery environment of the country. Thus, the need to promote and protect the environment is the agenda of the University.


(iv) The Torch

Crimson torch, with a brown handle held by a brown hand, symbolises reason and learning. The torch is tilted slightly forward and the flame backward to convey movement forward. This symbolises that the University of Dar es Salaam is a training institute that generates knowledge that is used to light the path of the society.


(v) The book

The book is a symbol of the University’s enduring commitment to teaching and learning. The University of Dar es Salaam creates, shares, and applies knowledge for the enrichment and betterment of the society.


(vi) Hekima ni Uhuru

Hekima ni Uhuru is the Motto that symbolises the beliefs, ideals and values of the University of Dar es Salaam. That is through the creation and application of knowledge; one is wiser, independent and free. University of Dar es Salaam education provides wisdom that gives one independence and freedom.