The primary colours for the University of Dar es Salaam brand identity are Dutch blue and white. Dutch blue (Colour Code: #0864AF) is a dominant colour of the University of Dar es Salaam which reflects the limitlessness of seeking knowledge, and White (Colour Code: #FFFFFF) denotes the pure and freely generated, clear and transparent knowledge that is provided by the University of Dar es Salaam.
The secondary colours for the University of Dar es Salaam have been selected to complement the primary colour palette. The colours shown in this secondary palette have been lifted from the Logo and are recommended for general use. The colours are:
Forest Green (#38574D),
Golden yellow (#F6B418),
Red (#DE0500) and
NB: Color codes for Web design and Pantone colors (codes) for Printng are provided to the left.