UNIVERSITY OF DAR ES SALAAM
DIRECTORATE OF PUBLIC SERVICES (DPS)

Basic Elements of the University of Dar es Salaam Brand Identity Manual

One Company, One Logo
The University shall adopt and consistently implement a One company One logo rule, whereby only one Logo will be used by all Units of the University of Dar es Salaam including all constituent colleges. Thus no other logo will be used to identify in whole or part the university and its constituent colleges. This therefore means all other logos are obsolete from now on.
 

The University of Dar es Salaam Name
Formal Name: University of Dar es Salaam
This is and will continue to be the official name
Informal Name: UDSM, Mlimani, the Hill
The University may be referred to as UDSM, Mlimani, and the Hill when addressing individuals who are familiar with the University.
 

The University of Dar es salaam Motto
“Hekima ni Uhuru”
The Motto encapsulates the University of Dar es Salaam’s beliefs, ideals and values