Title:

Ms.

Name:

Selela Shadrack Mwakalila

College/School/Institute/ Directorate/Unit:

University of Dar es Salaam Business School

Department/Section:

Marketing

Position:

Assistant Lecturer

Professional Details: 

Level of Education: Bachelor of Commerce in Marketing (Bcom - Marketing) at University of Dar es Salaam, Tanzania. Masters of Business Administration (MBA) Zhejiang Normal University China. Currently pursuing a PHD in Business Administration.

Area of Specialization in Teaching: Marketing Communication, Relationship Marketing, Marketing of Service and Entrepreneurship 

Research interests: Marketing, Entrepreneurship, Agribusiness, Sustainable development, Gender and business strategies.

Contacts: You can reach Ms Selela via emails; selelam53@gmail.com, Mwakalila.selela@udsm.ac.tz

Current Summarized Profile: Ms. Selela Shadrack Mwakalila is an Assistant lecturer, researcher and consultant in the Department of Marketing at the University of Dar es Salaam Business School in Tanzania. She has gained strong experience of academic excellence in the field of Marketing, Entrepreneurship and Business Management, she has worked for the Institute of Finance Management (IFM) for more than 6 years as a Part time Assistant Lecturer teaching Marketing and Entrepreneurship courses. She is passionate and dedicated in fostering academic excellence and contributing to impactful research and developing the next generation of African Marketers and Business stakeholders with a view to impacting socio-economic development in Tanzania.

Conferences, Seminars or workshops  Attended: She attended the 24th Academy of African Business and Development (AABD) (held at Washburn University in Topeka Kansas, United States) during which she presented a paper on Examining the Impact of Internet Services on Customer Loyalty: A Case of Tanzania Mobile Operators.

Major Award: Awarded Alumna Liason in Tanzania on behalf of College of Economics and Management, China-Africa International Business School, Zhejiang Normal University, June 2019 and October 2023.

Membership/Registration:

Member of Tanzania Market Science Association (TMSA)

Important Contribution:

Awarded Alumna Liason in Tanzania on behalf of College of Economics and Management, China-Africa International Business School, Zhejiang Normal University, June 2019 and October 2023.