Title:

Dr.

Name:

Nelly Samson Maliva

College/School/Institute/ Directorate/Unit:

University of Dar es Salaam Business School

Department/Section:

Marketing

Position:

Lecturer 

Current Summarised CV/Profile:

TEACHING EXPERIENCE

2016 – now Lecturer – Marketing, Entrepreneurship, Tourism and Hospitality

2006 - 2016 Assistant Lecturer – Marketing, Entrepreneurship and Tourism and Hospitality,

APPOINTMENTS

2016 – 2020 Gender Focal Point, University of Dar Es Salaam Business School

2016 – 2020 Summer School Coordinator, University of Dar Es Salaam Business School

RESEARCH EXPERIENCE

2004-05      Graduate Student, Masters Thesis: Research on how traders perceive the quality of services provided by local governments in Tanzania, University of Tanzania      

2006-07      Assistant Research Fellow, Business Network’s Success: Differences and Similarities among Tanzania’s Business People. University of Tanzania.

2011-16       Graduate student, PhD project, Women’s participation in Tourism industry in Zanzibar

2015-16      Researcher, Women Access to Tourism Markets in Tanzania and Sweden,

2016-17      Researcher, Oil and Gas Opportunities and Aspirations of Stakeholders in Enhancing Local Content

2019-20      Researcher, Creating Inclusive Tourism and sustainability

2020-21       Principal Investigator, Tourism, work and Gender in Dar Es Salaam and Zanzibar

SUPERVISION AND EXAMINING EXPERIENCE

2016-Now  Supervising Master’s Student Dissertations and Thesis – University of Dar Es Salaam Business School, Department of Marketing

2016 –Now Internal Examiner for Dissertations and Thesis – University of Dar Es Salaam Business School, Department of Marketing

2019 - Now Reviewer - Makerere University Research & Innovations Fund – Makerere University

2020 Reviewer – Business Management Review Journal– University of Dar Es Salaam Business School

2020  Reviewer – ORSEA Journal – University of Dar Es Salaam Business School

2020 - Now Reviewer – Universal Journal of Management - Horizon Research Publishing, USA

Professional Details:

Level of Education and where attained: BCOM OUT/ MBA Dar/ PhD Wageningen, The Netherlands

Specialised areas of teaching: International Marketing, Marketing for Non Profit Organizations, Marketing Research and Branding,

Entrepreneurship, Events Management and Tourism Development

Research interests: Individual Behaviour in Business, (Entrepreneurship, Marketing, women & gender), sustainable tourism

Recent projects:

Maliva, N., Chagula A. and Mwaduma, L. (2022) Assessment of perceived institutional barriers faced by women entrepreneurs in the tourism sector in Morogoro and Arusha regions, Funded by Research on Poverty Alleviation Programme Limited (REPOA) 

Maliva,N. Anderson, W, Buchmann. A. & Dashper, K. (2021). Tourism, Work and Gender Research Project with University of Dar Es Salaam Business School, Tanzania; University of Newcastle, Australia; and Leeds Beckett University, School of Events, Tourism and Hospitality Management – UK. Funded by, Global Challenges Research Fund

Maliva, N.S. (2021) Marketing Behavior of Micro Businesses: The Case of Street Vendors in Tanzania, The Pan African Journal of Business Management, Vol.5 (1) pp 87-99

Maliva, N. (2021) Women’s Empowerment and Tourism Lifestyle Entrepreneurship in Zanzibar. In Anderson, W., Mossberg L. and Andersson, T. (EDs) (2021). Sustainable Tourism Development in Tanzania, pp. 255-273, Cambridge Scholars Publishing, Newcastle

Maliva, N. (2020) The antecedents of customer’s perceptions of the quality of mobile phone recharge bundles in Tanzania, The Operations Research Society of East Africa Journal (ORSEA), Vol. 10 (9) pp. 1-17

Maliva. N. Bulkens, M., Peters K., Duim, V. D. R. (2018) Female Entrepreneurs in Zanzibar: An Enactment perspective. Tourism Culture & Communication. Vol 18(1) pp. 9-20

Wilbard, J., Mkwizu, K. H., Mbilinyi, B. and Maliva, N. (2018) Is Location a Competitive Advantage on Retail Convenience Shopping?  International Journal of Research & Methodology in Social Science, Volume 4(3) pp. 15-26

Mkwizu, K. H., Wilbard, J. Mbilinyi, B. and Maliva, N. (2018) Factors influencing consumers’ convenience shopping of industrial products:
A study of Kinondoni District. Business Management Review (BMR). Vol. 21 (1) pp. 23-33

Maliva, N. S., Mkwizu, K. H., Mbilinyi, and B. Wilbard J. (2018) Residents' Perception of Seafood as a Tourism Product,  International Journal of research & Methodology in social science Vol 4 (3) pp. 68-76

Maliva, N. (2017) Women Entrepreneurs’ Strategies and Tourism Development in Zanzibar, Business management Review, pp. 110-130

Maliva, N. & Mwaipopo, L. (2017)

Gender and Women Entrepreneurs Strategies in Tourism Markets: A comparison between Tanzania and Sweden, The Operations Research Society of East Africa Journal (ORSEA). Vol. 7 (2) pp. 1-12.

Membership and Registration:

Professional:

Councils/Boards/Committees:

2007  Member, Marketing Centre of Tanzania, Dar es Salaam, University of Dar Es Salaam Entrepreneurship Centre.

2007 Associate Member, University of Dar Es Salaam Entrepreneurship Centre.

2018  Executive Committee Member, University of Dar Es Salaam Academic Staff Assembly (UDASA)

2020 Trustee Member, Comminity Development Trust Fund (CDTF)

Important Contribution:

Patents, major awards, prizes, projects and other recognition