Title:

Mr.

Name:

David Shayo

College/School/Institute/ Directorate/Unit:

University of Dar es Salaam Business School

Department/Section:

Department of Marketing

Position:

Assistant Lecturer

Current Summarised CV/Profile:

David Shayo lectures at the University of Dar es Salaam in Tanzania where he completed his Master of Business Administration, majoring in Marketing, and a Bachelors’ degree in Public Relations and Advertising.

He is currently aspiring for PhD studies in areas of Marketing strategy or Tourism Innovation/Sustainability

David has more than 7 years of experience in academia, as an instructor, consultant, trainer and mentor. He has attended and facilitated trainings on topics such as Entrepreneurship, Curricullum Development, Science Communication etc.

Your can reach David via emails; davidshayo@live.com, davidshayo@udsm.ac.tz,

or Mobile; +255782890918

Professional Details:

Education:

- Master of Business Administration, Dar.

- Bachelor of Arts, Public Relations and Advertising, Dar.

Specialised areas of teaching:

- Services Marketing

- Marketing Communication

- Public Relations

- Entrepreneurship

- Consumer Behaviour

Research interests:

- Marketing

- Consumer Behaviour

- Tourism Innovation

Recent projects:

Recent publications:

Shayo, D. (2020). “Service Marketing Mix variables influencing Bank Loyalty among University Students: A case of University of Dar es Salaam.” Unpublished MBA Dissertation, University of Dar es Salaam

Membership and Registration:

Professional:

- Member: Public Relations Society of Tanzania (PRST)

- Associate: University of Dar es Salaam Innovation and Entrepreneurship Centre (UDIEC)

Important Contribution: