Course Structure and Outline
Students in the first year in all the three programmes undertake core courses pertinent to their fields of study. Thereafter, students are able to take both core and optional courses from their fields of study in the second year and third year.
Notes on the Coding of Courses
The coding of courses consists of two letters, both of which stand for the programme and are then followed by three digits or numbers (e.g. JO 204).
Bachelor of Arts in Public Relations and Advertising
Course Code |
Course Title |
Credits |
Semester |
Core/ Optional |
|
First Year |
|||||
CO 101 |
Introduction to Mass Communication |
12 |
1 |
Core |
|
PR 101 |
Intro to Public Relations and Advertising |
12 |
1 |
Core |
|
DS 101 |
Development Perspective I |
8 |
1 |
Core |
|
JE 100 |
English for the Media |
8 |
1 |
Core |
|
JS 100 |
Kiswahili for the Media |
8 |
1 |
Core |
|
SO 110 |
Introduction to Sociology |
12 |
1 |
Optional |
|
PS 110 |
Introduction to Political Science I |
12 |
1 |
Optional |
|
PE 100 |
Foundations of Physical Education and Sports |
12 |
1 |
Optional |
|
PS 112 |
Comparative Political Thought |
12 |
1 |
Optional |
|
PS 113 |
Government and Politics in Tanzania |
12 |
1 |
Optional |
|
MK 100 |
Introduction to Business |
12 |
1 |
Optional |
|
JO 103 |
Introduction to Writing for the Media |
8 |
2 |
Core |
|
PR 102 |
Psychology of Advertising |
8 |
2 |
Core |
|
PR 104 |
Public Opinion and Public Relations |
8 |
2 |
Core |
|
DS 102 |
Development Perspective II |
8 |
2 |
Core |
|
CO 103 |
Technical Basis of Communication |
8 |
2 |
Core |
|
PL 111 |
Intro. to Critical Thinking and Argumentation |
8 |
2 |
Core |
|
PR 100 |
Practicum |
8 |
2 |
Core |
|
JO 108 |
Radio Broadcasting |
12 |
2 |
Core |
|
JO 109 |
Television Production |
12 |
2 |
Core |
|
|
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Second Year |
|||||
CO 201 |
Theories of Mass Communication |
12 |
1 |
Core |
|
PR 201 |
Mass Media and Public Relations |
12 |
1 |
Core |
|
PR 203 |
Advertising, Layout and Production |
12 |
1 |
Core |
|
JR 203 |
Mass Media Research |
12 |
1 |
Core |
|
PR 207 |
Ethics and Professional Responsibilities in Public Relations |
12 |
1 |
Core |
|
LW 540 |
Media Law |
12 |
1 |
Core |
|
PR 205 |
Gender and the Media |
12 |
1 |
Optional |
|
CO 201 |
Theories of Mass Communication |
12 |
1 |
Optional |
|
GE 250 |
Environmental Conservation Education |
12 |
1 |
Optional |
|
CO 211 |
Media Management and Organisation |
12 |
1 |
Optional |
|
HR 200 |
Organisation Behaviour |
12 |
1 |
Optional |
|
PR 202 |
Media and Contemporary Issues |
12 |
2 |
Core |
|
CO 203 |
Issues in Mass Communication Research |
12 |
2 |
Core |
|
PR 204 |
Mass Media Advertising and Sales Promotion |
12 |
2 |
Core |
|
PR 206 |
Writing for Public Relations |
12 |
2 |
Core |
|
PR 200 |
Practicum |
8 |
2 |
Core |
|
MK201 |
Relationship Marketing |
12 |
2 |
Optional |
|
CO 209 |
Advanced Television Production |
12 |
2 |
Optional |
|
MK 200 |
Principles of Marketing |
12 |
2 |
Optional |
|
CO 314 |
Digital Audio and Video Post Production |
12 |
2 |
Optional |
|
|
|||||
PS 222 |
International Relations I |
12 |
2 |
Optional |
|
PE 200 |
Theory and Methods of Sports Training |
12 |
2 |
Optional |
|
PS 232 |
Contemporary Politics in East Africa |
12 |
2 |
Optional |
|
SO 251 |
Contemporary Sociology Theories |
12 |
2 |
Optional |
|
|
|
|
|
|
|
Third Year |
|||||
PR 301 |
Advertising and Public Relations Campaign |
12 |
1 |
Core |
|
CO 305 |
New Media Technologies |
12 |
1 |
Core |
|
PR 309 |
Propaganda and Persuasion |
12 |
1 |
Core |
|
PR 305 |
Advanced Advertising Issues |
12 |
1 |
Core |
|
PR 307 |
Dissertation I |
12 |
1 |
Core |
|
PR 311 |
Media, Minorities and People with Special Needs |
12 |
1 |
Optional |
|
PR 313 |
Visual Communication |
12 |
1 |
Optional |
|
GM 300 |
Strategic Marketing |
12 |
1 |
Optional |
|
MK 305 |
Publicity and Public Relations |
12 |
1 |
Optional |
|
PL 311 |
Professional and Civic Ethics |
12 |
1 |
Optional |
|
PR 302 |
Special Issues in Advertising |
12 |
2 |
Core |
|
PR 304 |
Media Representation and Perception |
12 |
2 |
Core |
|
PR 306 |
Public Relations Organisation and Management |
12 |
2 |
Core |
|
PR 308 |
Dissertation II |
12 |
2 |
Core |
|
PR 310 |
Advertising as Communication |
12 |
2 |
Optional |
|
PR 314 |
Public Relations for Non-profit |
12 |
2 |
Optional |
|
PS 335 |
Democracy and Elections |
12 |
2 |
Optional |
|
GE 350 |
Environmental Conservation Education |
12 |
2 |
Optional |
|
SO 371 |
Contemporary Social Change and Culture |
12 |
2 |
Optional |
|
HR 304 |
leadership and Supervisory Skills |
12 |
2 |
Optional |