UNIVERSITY OF DAR ES SALAAM
COMMUNICATION AND MARKETING UNIT (CMU)

Unacceptable Uses of the Logo

It is extremely important for brand success that the University of Dar Salaam Logo be displayed correctly. This includes always using the correct typefaces and the correct positioning and size of all elements.

Below are illustrations of unacceptable displays.

  1. Cropping any portion of the Logo.
  2. Tilting the Logo
  3. Adding an outline to the Logo.
  4. Altering the relative size of the Logo and the unit signature.
  5. Altering the typeface of the University of Dar es salaam Logo.
  6. Altering the typeface of the unit name.
  7. Altering the type style (e.g., from all caps to cap/lowercase) of the unit name.
  8. Colouring the University of Dar es Salaam Logo with a different colour from the prescribed Dutch blue, white, forest green, golden yellow, red, brown and black.
  9. Colouring University of Dar es salaam name with a different colour from the prescribed Dutch blue, white, golden yellow and black.

Contact the Directorate of Public Services if you need assistance and or clarification.

  • Introduction
  • Why a Brand is Important?
  • Why a Brand Identity Manual?
  • Brand Identity Statement
  • Basic Elements of the University of Dar es Salaam Brand Identity Manual
  • The University of Dar es Salaam Logo
  • The Use of the University of Dar es Salaam Logo
  • The University of Dar es salaam’s Colour Palette
  • Unacceptable Uses of the Logo
  • The University of Dar es Salaam Logo with School, College, Institute or Unit Name
  • Full colour and One colour
  • Icons
  • E-Poster Design Sample