Abihudi Semotine Sembosi is an assistant lecturer at the University of Dar es Salaam,
School of Journalism and Mass Communication (SJMC). His areas of specialization are
corporate communication, marketing communication, strategic public relations, media
relations, corporate social responsibility and advertising. In 2017 he earned his Master of
Arts in Mass Communication after successful defended his dissertation entitled,
“Analysing the Outcomes of Commuters’ Exposure to Digital Billboards Located in Dar es
Salaam City, Tanzania” and in 2014 earned his Bachelor of Arts in public relations and
advertising, both were attained from the University of Dar es Salaam. Sembosi has
experience of teaching public relations/communication courses, supervising
undergraduate projects, practical training, attending conferences including, The 14Th
East African Communication Association Conference of 2024. He has also practical
experience obtained before joining academic staff as he worked with The Guardian and
Nipashe newspapers as sales executive officer, Dar es Salaam City Council (DCC) as an
assistant public relations and protocol, City FM Radio as Marketing officer, Morning Star
FM Radio as marketing and communications officer and Guava Communication
Company as Operations manager. Further, Sembosi has been appointed several times
as Quality Assurance Officer at the University of Dar es Salaam. He has also been
appointed as a board member of Kinyerezi Adventist Pre and Primary School. He is
currently looking forward to join PhD studies.

Area of research interests:
• Corporate communication
• Strategic communication
• Digital billboard advertising
• Media relations
• Corporate social responsibility
• Marketing communication