Contact details
Title: Mr
Name: Alex Benson
College/School/Division: School of Journalism and Mass Communication
Role: Assistant Lecturer
Current Summarised CV:

Alex Benson Sichona is academician, researcher and consultant in media and communication. He teaches media and communication courses which include: Introduction to Mass Communication; Mass Communication Research; Media and Audience Research; Media and Society; Communication for Development; Communication Theories; Media Laws; Media Criticism and Online Communication. Sichona has over 10 years’ experience in doing consultancy work in areas that include: communication strategies development; media and public campaign designing and implementation; development of communication messages as well as information, education and communication (IEC) materials, and, media and community engagement.

He has participated in a series of consultancies, including: development of communication strategies for the National Assembly, Ministry of Health, TUICO, and NTD. Also, He participated in national campaigns on COVID-19 awareness, COVID-19 vaccination sensitization and EBOLA awareness coordinated by the Ministry of Health. In addition, Sichona participated in the designing and implementation of several media and public campaigns for Marie Stopes Tanzania, Save the Children, Emmanuel Brotherhood Foundation, Land O’Lake International, GAIN Tanzania, and, Legal and Human Rights Centre. Similarly, He implemented consultancies involving the development of communication messages and materials for GAIN Tanzania, Emmanuel Brotherhood Foundation, NTD, TUICO, and Save the Children. In addition, He was part of the team consulted by UNESCO Tanzania to conduct capacity building training and mentorship to community radio journalists in selected regions.

Sichona holds a Bachelor degree in Mass Communication (Dar), Master degree in Mass Communication (Dar). Currently, He is pursuing PhD in Journalism and Mass Communication (Dar).

Areas of Specialization:

Mass communication; interpersonal communication; online communication; community media; development communication; strategic communication.


Sichona can be reached via email:

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