Title:

Dr.

Name:

Patrokil Kanje

College/School/Institute/ Directorate/Unit:

University of Dar es Salaam Business School

Department/Section:

Marketing

Position:

Lecturer 

Current Summarised CV/Profile:

Kanje is a lecturer, researcher and consultant in the Department of Marketing at the University of Dar es Salaam Business School (UDBS) in Tanzania, where he has been a member of staff since 2007. He holds a PhD in Business Administration. He is an associate member in the Centre for Policy Research and Advocacy (CPRA).

Kanje has a strong experience in training in the areas of brand management, business communication, entrepreneurship, retirement planning, policy advocacy and dialogue, customer experience management, marketing and selling, labor market information, leadership and management. His research interests are in the areas of marketing communication, social media, business environment, entrepreneurship and innovation as well as on consumer behavior. Kanje has consulted for a number of organizations in both private and public sectors in the areas of strategic and business planning, policy advocacy and dialogue, private sector development, labor market information, corporate entrepreneurship and business/marketing strategy development. He holds a very good experience in both private sector and public sector development issues.

Professional Details:

B.Com, MBA and PhD-UDSM

Specialised areas of teaching: Business and Marketing Communications; Brand Management; Business Environment

Research interests: marketing communication, social media, business environment, entrepreneurship and innovation as well as on consumer behavior

Recent projects:

Recent publications: Kanje, P., Charles, G., Tumsifu, E., Mossberg, L., & Andersson, T. (2020). Customer engagement and eWOM in tourism. Journal of Hospitality and Tourism Insights.

Thomas, T. E., & Kanje, P. (2020). What characterizes Vacationers’ eWOM sharing behaviours? Unbundling Entertainment and Information Motives in Brand-related Social Media Sites. University of Dar es Salaam Library Journal, 15(1), 23-44.

Kanje, P. (2019) Influence of Motivation and Customer Engagement on vacationers eWOM in Social Media; Evidence from International Vacationers in Tanzania, Unpublished PhD thesis

Membership and Registration:

Professional:

Councils/Boards/Committees:

Important Contribution:

Patents, major awards, prizes, projects and other recognition