Title:

Dr.

Name:

JOHN R. PHILEMON

College/School/Institute/ Directorate/Unit:

University of Dar es Salaam Business School

Department/Section:

Marketing

Position:

Senior Lecturer

Current Summarised CV/Profile:

Professional Details:

Level of Education and where attained: e.g. B.Com / Ph.D. Dar: MBA, Makerere University

Specialised areas of teaching:

Services Marketing

Consumer Behaviour

International Business

Marketing

Research interests:

Tourism

Digital and Social Media Marketing

Services Marketing

Recent projects:

Recent publications:

Philemon, J.R. & Dev J. (2021) Tour Guides’ Perception for Sustainable Tourism, Tanzania; Journal of Development Studies, 19(1): 189 – 194

Masisa, G & Mwakyusa, J.R.P (2021). Examining Factors Influencing Employees’ Satisfaction with Employment Injury Schemes in Tanzania - Using SmartPLS Analysis Technique, Business Management Review 24(2), 100-116

Jani, D. & Mwakyusa, J.R.P. (2021), "Residents' perception of festival impacts and satisfaction: a focus on Zanzibar international film festival (ZIFF)", International Journal of Event and Festival Management, 12(4)365-379. https://doi.org/10.1108/IJEFM-02-2021-0022

Philemon, J. R. (2021) Tourism Opportunities and Challenges in Tanzania, In Anderson, W., Mossberg, L. and Andersson T. Sustainable Tourism Development in Tanzania, Cambridge Scholars Publishing, Newcastle, 80-94

Harrison, M., & Mwakyusa, J. R. P. (2022). Effects of Covid-19 Risk Perceptions on International Tourists’ Travel Intentions to Tanzania. Business Management Review, 25(1), 1–14.

Jani, D & Philemon, J. R (forthcoming). Sustainability, Hedonic, Utilitarian and Social Benefits of Car Sharing: Evidence from Tanzania, 

Membership and Registration:

Professional:

Councils/Boards/Committees:

Board member:  Dar- es- Salaam Baptist Secondary School

Executive Committee Member: Baptists’ Church of Tanzania(BCT) 

Important Contribution:

Patents, major awards, prizes, projects and other recognition