It is my great pleasure to welcome you to the Communication and Marketing Unit (CMU) webpage. This platform provides information on various components and activities of the Unit as well as the services it offers to the University community and the public at large. The Communication and Marketing Unit aims to foster a positive and enhanced image of the University through improved University communication and marketing within and outside the institution. This, the key functions of the Unit (CMU) relate to official communications, public relations and marketing of the University.
CMU structure comprise three sections namely Corporate Affairs, Protocol and Communications (CAPS) Section; Marketing (Brand, Events and Exhibitions) (MBEE) Section; and News, Media and Digital (NMD) Section. Overall, the Unit is led by the Head, Communication and Marketing (HCMU) who reports to the Vice Chancellor.
The Corporate Affairs, Protocol and Communications (CAPC) Section is responsible with strategic communications especially Public Relations, and internal and external information, helping in protocol and public affairs in event or meetings, fostering staff engagement, as well as general publicity of the University on its teaching, research, innovation and public service. In particular, it undertakes such function as vetting information and communications such as advertisements, announcements and press releases prior to announcement to the public; devising and managing mechanisms to ensure that non-sensitive information is shared with appropriate audience; organising press conferences; and creating and manage internal effective sharing of relevant information on UDSM programme, products and services.
Marketing (Brand, Events and Exhibitions) (MBEE) Section is responsible for marketing the University's Corporate image to both the internal and external publics through various marketing/brand and outreach activities, including managing the UDSM Corporate Social Responsibility function. Some of these activities include promoting the University at events such as exhibitions, conferences alongside the use of promotional materials such as brochures, fliers, calendars, plaques, banners and other mementos.
The News, Media and Digital (NMD) Section is responsible on issues of writing and processing news (for the University newsletter, website, social media platforms or to be aired or published on mainstream media), official media releases and statements to highlight some of the key university activities as well as developments around – among others – the executive, staff and students. The section also serves to connect the media with UDSM academics and subject matter experts (to participate in media programmes or as news sources). Also, the section deals with corporate campaigns and promoting the work and activities of the University through a range of digital communications. These include the University’s main public-facing website, video and animation, and social media platforms and channels.
I welcome you all to access our communication, information and marketing services as well as contact us for any feedback and inputs. Thank you so much for visiting us.
Head, Communication and Marketing Unit